So you get the humming bird screen when you are reinstalling Windows 7...
Have you given it extra time? Do you see any drive activity?
If it installed once without problems, it should install again. Did you activate it the first time?
If you are trying to clean install, a custom install is a clean install. You may have a couple of extra folders, which can be deleted, but everything else is clean.
Anyway, give it some more time to install. Have you changed any hardware since your first install?
You can check to see if you have a setupact.log in your Windows\Panther folder to see if it shows any problems in the last several entries.
Otherwise, simplify your computer as much as possible prior to installing.
Operating System Win 7 x64
Computer Type Homebuilt
OS Service Pack 2
DirectX Version 11
CPU Type and Speed i7 3770K
Motherboard Chipset Asus P8Z77-V Pro
System Memory Type 16 GB Kingston
Video Card Type and Speed Nvidia GTX 680 (2)
Computer Monitor LG 27" (3)
Hard Drive Kingston 240 SSD
Optical Drives LG WH12LS30 Blu-
Modem-Router Type Linksys E3000
Network Adapter Intel Gigabit
Anti-virus Software MSE
Computer Skill Level Average Ability
Windows Experience Index 7.7